In another 10-15 years two-thirds of the worlds population will be without a safe supply of water and basic sanitation services.
Water cannot be created, it can only be managed... and leaky water infrastructure is losing 20 to 50 percent of the water it is supposed to deliver.
Domestic water use is just eight percent of overall water consumption. Industrial use is the other major user of water (agriculture taking the lion's share).
All products have a water component, often called 'virtual water', to describe the volume used to make something. "A desktop computer, for example, requires 1.5 tonnes (1,500 liters) of water; a pair of denim jeans, up to six tonnes; a kilogram of wheat, one tonne; a kilo of chicken, three to four tonnes; a kilo of beef, 15 to 30 tonnes."
The annual global trade in 'virtual water' today is said to exceed 800 billion tonnes, the equivalent of 10 Nile Rivers.
"What people don't often realize is how much water there is in everything we make and buy, from t-shirts to wine."
Peak Water Has Already Come and Gone